GoHighLevel Pricing Plans for CRM & Marketing Tools
Updated May 8, 2026
GoHighLevel combines CRM management, workflow automation, funnel building, email & SMS marketing, appointment scheduling, reputation management, and white-label SaaS tools into one centralized system — with scalable plans for every business size.
GoHighLevel Pricing
Plans Overview
Whether you're a small business owner looking for basic CRM tools or an agency building a white-label SaaS platform, there's a plan built for your growth stage.
Plans Broken Down
Feature by Feature
1. GoHighLevel Starter Plan – $97/Month
The Starter Plan is the entry-level GoHighLevel subscription designed for small businesses, entrepreneurs, freelancers, consultants, and local service providers.
Starter Plan Pricing – $97 per month Get Started →
- Contact management
- Lead tracking
- Sales pipelines
- Opportunity management
- Landing pages
- Funnel builder
- Lead capture forms
- Website creation tools
- Email workflows
- SMS automation
- Automated follow-ups
- Appointment reminders
- Email marketing
- SMS campaigns
- Call tracking
- Forms and surveys
- Online booking calendars
- Appointment management
- Calendar integrations
- Coaches and consultants
- Small local businesses
- Freelancers
- Startups
- Service providers
2. GoHighLevel Unlimited Plan – $297/Month
The Unlimited Plan is one of the most popular GoHighLevel Pricing Plans for agencies and businesses managing multiple clients or locations.
Unlimited Plan Pricing – $297 per month Get Started →
Create unlimited client accounts inside one dashboard.
Manage multiple businesses and clients centrally.
- Unlimited automation workflows
- Client onboarding systems
- Lead nurturing automation
- Clone workflows
- Duplicate funnels
- Transfer automation systems
- User permissions
- Team management tools
- Shared account access
- Marketing agencies
- Multi-location businesses
- Automation consultants
- Lead generation agencies
3. GoHighLevel SaaS Pro Plan – $497/Month
The SaaS Pro Plan is designed for agencies and entrepreneurs who want to create recurring SaaS revenue using GoHighLevel's white-label platform.
SaaS Pro Plan Pricing – $497 per month Get Started →
- Custom branding
- White-label CRM
- Custom domains
- Branded client dashboard
- Automated billing
- Client subscriptions
- SaaS account automation
- Recurring payment systems
- LeadConnector API
- Webhooks
- Third-party integrations
Optional branded mobile application support.
- SaaS businesses
- CRM resellers
- White-label agencies
- Automation companies
GoHighLevel Pricing
Comparison Table
| Features | Starter ($97) | Unlimited ($297) | SaaS Pro ($497) |
|---|---|---|---|
| CRM & Pipelines | Yes | Yes | Yes |
| Funnel Builder | Yes | Yes | Yes |
| Workflow Automation | Yes | Yes | Yes |
| Email Marketing | Yes | Yes | Yes |
| SMS Marketing | Yes | Yes | Yes |
| Unlimited Sub-Accounts | No | Yes | Yes |
| White Label Features | Limited | Yes | Advanced |
| SaaS Automation | No | Limited | Yes |
| Automated Client Billing | No | No | Yes |
| API Access | Basic | Advanced | Advanced |
| Snapshot Management | Limited | Yes | Yes |
| White Label Mobile App | No | Optional | Optional |
Additional GoHighLevel Costs
Besides subscription pricing, businesses may pay additional usage-based fees.
| Additional Service | Estimated Cost |
|---|---|
| SMS Usage | Based on usage volume |
| Email Sending | Depends on provider |
| Phone Numbers | Monthly fee |
| AI Features | Usage-based pricing |
| White Label Mobile App | Extra monthly charge |
Why Businesses Choose
GoHighLevel Pricing Plans
Businesses can replace multiple tools with one system.
CRM, automation, funnels, and communication tools are included together.
Unlimited and SaaS plans support business growth and recurring revenue.
Workflow systems improve customer communication and lead nurturing.
Agencies can resell the platform as their own branded software.
SaaS Pro lets agencies create subscription-based, predictable income.
Which GoHighLevel Plan
Should You Choose?
| Business Type | Recommended Plan |
|---|---|
| Small Business | Starter Plan |
| Local Service Company | Starter Plan |
| Marketing Agency | Unlimited Plan |
| SaaS Business | SaaS Pro Plan |
| CRM Reseller | SaaS Pro Plan |
| Multi-Location Business | Unlimited Plan |
Benefits of GoHighLevel's
Pricing Structure
Businesses can upgrade plans as operations expand.
One platform replaces multiple subscriptions.
Higher-tier plans support large automation systems.
SaaS Pro allows agencies to create subscription-based income.
Best Practices Before Choosing a GoHighLevel Plan
Consider:
- Team size
- Client count
- Automation requirements
- White-label goals
Businesses can test platform features before purchasing.
Agencies planning to scale should consider Unlimited or SaaS Pro plans.
Track SMS, email, and phone usage to manage expenses.
Future of GoHighLevel Pricing Plans
GoHighLevel continues expanding with:
- AI-powered CRM automation
- Advanced workflow systems
- Improved SaaS tools
- Better white-label customization
- Enhanced reporting dashboards
Future pricing updates may include more AI and automation-focused features.
Why GoHighLevel is Popular Among Agencies
Agencies choose GoHighLevel because it combines:
- CRM software
- Funnel builder
- Workflow automation
- Email marketing
- SMS communication
- White-label SaaS tools
- Client management systems
This helps agencies simplify operations and create recurring monthly revenue.
GoHighLevel Pricing
Plans (2026)
1. GoHighLevel Starter Plan
Price: $97/month
- 1 Business Account
- CRM & Pipeline Management
- Marketing Automation
- Email Marketing
- SMS Marketing
- Website Builder
- Funnel Builder
- Calendar & Appointment Booking
- Reputation Management
- Forms & Surveys
- Reporting Dashboard
- Small Businesses
- Coaches
- Consultants
- Local Service Providers
2. GoHighLevel Unlimited Plan
Price: $297/month
Everything in Starter, plus:
- Unlimited Sub-Accounts
- Agency Dashboard
- Client Account Management
- API Access
- Branded Desktop App
- Advanced Automation
- Team Collaboration Tools
- Marketing Agencies
- Lead Generation Agencies
- Multi-Location Businesses
3. GoHighLevel SaaS Pro Plan
Price: $497/month
Everything in Unlimited, plus:
- SaaS Mode
- Automated Client Billing
- White-Label SaaS Platform
- Custom Pricing Packages
- Advanced Reporting
- Client Subscription Management
- Revenue Tracking
- Agencies Selling SaaS
- White-Label CRM Providers
- Software Resellers
Optional Add-Ons
Pay-as-you-go pricing for:
- Calls
- SMS
- Voicemail
Cost varies by country and usage.
- Mailgun Integration
- SMTP Services
- Charges depend on email volume
Additional usage-based pricing may apply depending on:
- AI conversations
- Voice AI usage
- AI-generated responses
Approximate Cost: $497 setup fee + monthly fee (varies by plan and region).
GoHighLevel Pricing Comparison
| Plan | Monthly Price | Sub-Accounts | SaaS Mode | Best For |
|---|---|---|---|---|
| Starter | $97/month | 1 Account | No | Small Businesses |
| Unlimited | $297/month | Unlimited | No | Agencies |
| SaaS Pro | $497/month | Unlimited | Yes | SaaS Agencies |
Which GoHighLevel Plan Should You Choose?
- Starter ($97/month): Best for a single business that needs CRM, automation, funnels, and marketing tools.
- Unlimited ($297/month): Best for agencies managing multiple clients and needing unlimited sub-accounts.
- SaaS Pro ($497/month): Best for agencies that want to resell GoHighLevel under their own brand and generate recurring SaaS revenue.
Conclusion
GoHighLevel Pricing Plans provide flexible solutions for businesses, agencies, consultants, and SaaS entrepreneurs looking for CRM management, marketing automation, funnel building, lead tracking, and white-label software systems. With pricing starting at $97/month and scaling up to advanced SaaS plans at $497/month, businesses can choose a subscription based on their operational and growth needs.
Whether you are a small business owner or a growing automation agency, GoHighLevel offers a powerful all-in-one platform for improving customer management, automating workflows, increasing lead generation, and scaling business operations efficiently.
Entrepreneur | Digital Growth Strategist | Performance Marketing Expert | GHL Consultant
Ankit Sharma is a results-driven entrepreneur, GoHighLevel (GHL) expert, and digital growth strategist with over 12 years of experience helping businesses scale through performance marketing, automation, and customer acquisition systems.
Throughout his career, Ankit has successfully managed and optimized more than $6 million in advertising spend across Google Ads and Meta Ads, delivering measurable growth and strong ROI for businesses across education, healthcare, e-commerce, technology, and service-based industries.