GHL White-Label For Building Your Own SaaS Brand

White Label Setup Guide – GHL White Label allows agencies and SaaS businesses to rebrand GoHighLevel as their own CRM and marketing automation platform.

What is GHL White-Label?

Instead of showing the GoHighLevel brand, agencies can use their own:

• Business name
• Logo
• Custom domain
• Colors
• Login URL
• Mobile app branding

This helps agencies create a professional SaaS platform and generate recurring monthly revenue.

Many agencies use GHL white-label mode to offer:

• CRM software
• Marketing automation
• Funnel building
• SMS marketing
• Email automation
• Appointment scheduling

under their own company branding.

Why Agencies Use White-Label GHL

Agencies prefer white-label CRM systems because they can:

• Build recurring SaaS income
• Increase client retention
• Offer branded software services
• Create long-term customer relationships
• Scale automation businesses faster

Instead of selling only marketing services, agencies can also sell CRM subscriptions and automation tools.

Requirements Before Starting White-Label Setup

Before configuring white-label mode in GoHighLevel, make sure you have:

Required Items

• GoHighLevel SaaS Pro or Agency plan
• Custom domain name
• Agency logo
• Business email address
• Twilio account (optional for SMS)
• Mailgun or SMTP setup (for email)

You should also have access to your domain DNS settings.

Step 1 – Upgrade to the Correct GHL Plan

White-label functionality is available on higher GoHighLevel plans.

Recommended Plan

For full SaaS and rebranding functionality, agencies usually use the SaaS Pro plan.

Step 2 – Set Up Your Custom Domain

A branded domain is one of the most important parts of white-label setup.

Instead of:

app.gohighlevel.com

you can create:

crm.youragency.com

or

app.yourbrand.com

How to Add Your Custom Domain

1. Log in to your GoHighLevel Agency account
2. Open Settings
3. Go to Company
4. Find the White Label Domain section
5. Add your subdomain

Example:

crm.yourdomain.com

Configure DNS Records

GoHighLevel will provide DNS instructions.

Usually, you need to add:

• CNAME records
• SSL verification

inside your domain provider dashboard.

Popular domain providers:

• GoDaddy
• Namecheap
• Cloudflare
• Hostinger

Step 3 – Add Agency Branding

Brand customization helps create a professional white-label CRM experience.

Upload Your Agency Logo

Inside GHL settings, upload:

• Main logo
• Favicon
• Login page branding

Recommended logo format:

• PNG with transparent background

Customize Brand Colors

You can customize:

• Dashboard colors
• Accent colors
• Login screen appearance

This creates a more branded user experience.

Step 4 – Configure Custom Login URL

After domain setup, users will log in through your branded URL.

Example Login URLs

• crm.youragency.com
• app.yourcompany.com
• portal.yourbrand.com

This improves trust and professionalism for clients.

Step 5 – Set Up SMTP or Mailgun for Email Sending

Email configuration is essential for:

• Workflow automation
• Email campaigns
• Client communication
• Notification systems

Mailgun Setup

Many agencies use Mailgun for email delivery.

Mailgun Setup Steps

1. Create Mailgun account
2. Add sending domain
3. Configure DNS records:
   • SPF
   • DKIM
   • Tracking records
4. Connect Mailgun API inside GHL

SMTP Setup Alternative

You can also connect:

• Google Workspace SMTP
• SendGrid
• Amazon SES
• Other SMTP providers

Proper email setup improves deliverability and reduces spam issues.

Step 6 – Configure Twilio for SMS & Calling

Twilio integration allows agencies to offer:

• SMS automation
• Phone calls
• Voicemail drops
• Missed-call text back

 Twilio Setup Process

1. Create Twilio account
2. Purchase phone numbers
3. Connect Twilio SID & Auth Token
4. Configure A2P 10DLC registration
5. Test SMS delivery

This enables SMS marketing and communication features inside GHL.

Step 7 – Enable SaaS Mode

SaaS mode allows agencies to sell GoHighLevel as a subscription software service.

SaaS Mode Benefits

Agencies can:

• Create pricing plans
• Charge clients monthly
• Automate account creation
• Build recurring revenue

This transforms GoHighLevel into a SaaS business model.

Configure SaaS Plans

You can create packages such as:

This helps agencies create scalable subscription services.

Step 8 – Configure Stripe for Payments

Stripe integration allows automated billing for SaaS clients.

Stripe Setup Steps

1. Create Stripe account
2. Connect Stripe inside GHL
3. Configure payment products
4. Set pricing plans
5. Enable recurring billing

This allows clients to subscribe directly through your white-label CRM platform.

Step 9 – Customize the Mobile App (Optional)

Agencies can also white-label the mobile application.

Mobile White-Label Features

You can customize:

• App name
• App logo
• App colors
• Login branding

This creates a complete branded CRM ecosystem.

Step 10 – Create Client Sub-Accounts

Sub-accounts help agencies manage separate businesses or clients.

What Sub-Accounts Include

Each client account can have:

• CRM pipelines
• Funnels
• Workflows
• Calendars
• Contacts
• Marketing campaigns

Agencies can manage multiple businesses from one master dashboard.

Step 11 – Use Snapshots for Faster Client Setup

Snapshots help agencies duplicate systems quickly.

Snapshot Features

Snapshots can include:

• Workflows
• Funnels
• Pipelines
• Email templates
• SMS campaigns
• Calendars

This saves significant setup time.

Step 12 – Configure Automation Workflows

Automation is one of the most valuable parts of white-label GHL.

Agencies can automate:

• Lead follow-ups
• Appointment reminders
• Email campaigns
• Customer onboarding
• Review requests

Automation improves efficiency and client results.

Step 13 – Set User Permissions

For agencies with teams, proper permissions are important.

Permission Types

You can control:

• Admin access
• Sales access
• Client access
• Automation permissions

This improves security and workflow management.

Step 14 – Test Everything Before Launch

Before onboarding clients, test:

• Funnel forms
• Email delivery
• SMS sending
• Workflow automation
• Login URLs
• Payment systems
• Calendar booking

Testing prevents client-facing issues.

Common White-Label Services Agencies Sell

Agencies commonly package:

• CRM software
• Funnel building
• Automation setup
• SMS marketing
• Lead nurturing
• Reputation management
• Appointment booking systems

This creates multiple recurring revenue opportunities.

Benefits of GHL White-Label Setup

• Recurring SaaS Revenue – Agencies can generate monthly subscription income.
• Better Client Retention – Clients stay longer when they rely on your branded CRM platform.
• Increased Business Value – White-label SaaS businesses often scale faster than service-only agencies.
• Centralized Client Management

Agencies can manage:

• • • Funnels
    • Workflows
    • CRM systems
    • Communication

from one dashboard.

Common Mistakes During White-Label Setup

• Incorrect DNS Configuration – Wrong DNS records can break domain setup and SSL verification.
• Poor Email Authentication – Missing SPF and DKIM setup may cause email deliverability problems.
• Overcomplicated SaaS Plans – Simple pricing structures usually convert better.
• No Workflow Testing – Automation should always be tested before client onboarding.

Best Businesses for White-Label GHL

White-label GoHighLevel works especially well for:

• Marketing agencies
• CRM consultants
• SaaS startups
• Automation agencies
• Lead generation companies

These businesses benefit heavily from recurring SaaS revenue.

Conclusion

GHL White-Label Setup allows agencies and SaaS businesses to create their own branded CRM and marketing automation platform without building software from scratch.

With features like:

• Custom domains
• Branded login pages
• SaaS subscriptions
• CRM automation
• Funnel building
• Email marketing
• SMS communication
• Client sub-accounts

GoHighLevel provides agencies with a scalable white-label SaaS solution for long-term business growth.

Whether you run a marketing agency, automation company, or SaaS startup, white-label GoHighLevel can help create recurring revenue, improve client retention, and build a professional branded software business.