The GoHighLevel Agency Pro Plan is designed for digital marketing agencies, SaaS entrepreneurs, software resellers, and businesses that want to offer marketing software under their own brand. It combines GoHighLevel’s core CRM and marketing tools with advanced features such as SaaS Mode, automated sub-account creation, advanced API access, and rebilling with markup.
Unlike the Starter and Unlimited plans, Agency Pro is particularly useful for agencies that want to build a recurring-revenue business by selling software subscriptions and marketing services to clients.
In this guide, we will explore GoHighLevel Agency Pro pricing, key features, benefits, limitations, additional costs, and how it compares with other GoHighLevel subscription plans.
What Is the GoHighLevel Agency Pro Plan?
The GoHighLevel Agency Pro Plan is the platform’s higher-tier standard agency subscription for businesses that want to scale beyond traditional client management.
It includes the features of the Unlimited plan and adds tools that support software-as-a-service (SaaS) operations. Agencies can configure subscription packages, sell eligible software services to clients, automate account creation, and rebill supported usage-based services with a markup.
For example, a digital marketing agency can create a branded software offering for local businesses. Instead of manually setting up every new customer account, the agency can use supported SaaS Mode workflows to automate account provisioning after a customer purchases a subscription.
The plan is suitable for businesses that want to combine marketing services, CRM implementation, automation, and recurring software revenue under one agency model.
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GoHighLevel Agency Pro Plan Pricing
The official GoHighLevel pricing page lists the Agency Pro plan at the following prices.
| Billing option | Price | Approximate monthly equivalent |
|---|---|---|
| Monthly subscription | $497 per month | $497 |
| Annual subscription | $4,970 per year | $414.17 |
| Free trial | 14 days advertised | Subject to trial terms |
With annual billing, the listed subscription costs $994 less per year than paying $497 every month for 12 months.
These prices are in US dollars. Taxes, usage-based charges, and optional add-ons may increase the total cost of operating your agency.
Before purchasing, verify the current pricing and billing conditions on the official GoHighLevel website.
GoHighLevel Agency Pro Plan Features
The Agency Pro plan includes the core GoHighLevel features available in the Unlimited plan, along with additional capabilities for SaaS businesses and growing agencies.
1. SaaS Mode
SaaS Mode is one of the most important features of the Agency Pro plan.
It allows agencies to configure and sell eligible software subscriptions under their own brand. Rather than selling only individual marketing services, you can package selected CRM, automation, and marketing capabilities into subscription offerings for your customers.
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For example, you could create a software package for local businesses that includes:
- CRM and contact management
- Lead capture forms
- Appointment booking
- Sales pipeline management
- Automated follow-up workflows
- Website and landing page tools
- Customer communication features
You can define your packages and pricing based on your business model and the supported SaaS configuration.
Why it matters: SaaS Mode helps agencies develop a product-based recurring-revenue model rather than relying entirely on one-time website projects or monthly service retainers.
Actual revenue depends on customer acquisition, pricing, operating costs, retention, and the value your software offering delivers.
2. Automated Sub-Account Creation
Agency Pro supports automated sub-account creation through its SaaS capabilities.
A sub-account represents a separate client business or workspace within GoHighLevel. With supported SaaS workflows, a new customer who purchases a configured subscription can have their account created automatically.
This can reduce repetitive administrative work when onboarding multiple customers.
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For example, an agency offering a CRM package to real estate professionals could configure a subscription that provisions a new customer account and applies the appropriate setup.
Automated provisioning still requires correct configuration, testing, and management of any required integrations or onboarding steps.
3. Rebilling Phone and Email With Markup
Agency Pro supports rebilling eligible phone and email services with an agency markup.
Rebilling allows the agency to pass supported usage costs to its clients. With markup, the agency can charge a configured amount above its underlying cost and retain the difference, subject to applicable terms and billing arrangements.
Example:
Suppose a supported service costs your agency $10 for a client’s usage. If you configure a valid 30% markup, the client charge would be $13, leaving a $3 difference before other expenses, taxes, refunds, or payment-processing costs.
This is an illustrative calculation, not a guaranteed profit.
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Rebilling can help agencies package communication usage into their software offerings. However, the agency should monitor usage, configure pricing transparently, and explain billing terms to clients.
4. Advanced API Access
The Agency Pro plan includes advanced API access, making it relevant to agencies that need more sophisticated integrations.
API capabilities can help supported applications exchange information with GoHighLevel and automate business processes.
Potential use cases include:
- Connecting external software with CRM workflows
- Synchronizing customer or lead information
- Building custom integration workflows
- Supporting a more customized SaaS implementation
- Connecting supported internal systems to agency processes
API availability, limits, permissions, and supported endpoints depend on the applicable documentation and configuration. Review the current API requirements before choosing a subscription based on a specific integration.
5. User and Agent Reporting
Agency Pro includes user/agent reporting features listed on the official pricing page.
These capabilities can help agencies monitor supported user or agent activity across their operations. This can be useful when managing teams, monitoring client account usage, or reviewing operational performance.
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Agencies should confirm the exact reports and metrics available for their intended workflow, as reporting features can differ by product area.
6. Unlimited Sub-Accounts
Agency Pro includes unlimited sub-accounts, just like the Unlimited plan.
You can organize separate client workspaces for different businesses, brands, or supported use cases without being restricted to Starter’s three-sub-account limit.
This can be particularly valuable for agencies that sell recurring software subscriptions to many customers.
Remember that unlimited sub-accounts do not mean every add-on, phone call, message, or AI service is free. Additional charges may apply depending on usage and selected products.
7. CRM and Sales Pipeline Management
GoHighLevel provides CRM and sales pipeline tools for managing contacts, opportunities, and customer interactions.
Agencies can use these tools to organize leads, track sales progress, and create follow-up processes for their own business or eligible client accounts.
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For SaaS providers, CRM functionality can be part of a broader software package offered to businesses that want to manage their customer acquisition and sales operations in one place.
8. Website and Funnel Builder
The platform includes website and funnel-building features that help agencies create online experiences for their clients.
Common applications include:
- Business websites
- Lead generation landing pages
- Appointment booking pages
- Sales funnels
- Webinar registration pages
- Campaign-specific landing pages
- Service inquiry forms
These tools can support both traditional marketing services and software packages offered through SaaS Mode.
9. Workflow Automation
Workflow automation helps agencies streamline repetitive tasks and create consistent customer journeys.
Depending on the workflow configuration, agencies can automate activities such as lead follow-ups, appointment reminders, internal notifications, contact updates, and pipeline changes.
For SaaS businesses, standardized workflows can help make the customer experience more consistent across supported client accounts.
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Some premium workflow features and AI-powered actions may have additional charges. Review current usage rates before deploying high-volume workflows.
10. Email, SMS, and Unified Conversations
GoHighLevel provides communication features that help businesses manage customer interactions.
Depending on configuration and applicable services, agencies can use email, SMS, calling, and unified conversation tools to support lead nurturing and customer follow-ups.
Communication services may require phone numbers, usage credits, or other paid services. The Agency Pro subscription should not be treated as an all-inclusive allowance for unlimited free messaging or calling.
11. Appointment Calendars and Booking Tools
Appointment scheduling is useful for agencies serving businesses that depend on consultations, bookings, or scheduled services.
Examples include:
- Dental and aesthetic clinics
- Consultants and coaches
- Real estate agencies
- Educational institutions
- Fitness studios
- Home service companies
You can connect calendars with lead capture and follow-up workflows to help businesses manage their appointment process.
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GoHighLevel is the all-in-one CRM, automation, and funnel platform trusted by 60,000+ agencies. Start your 14-day free trial — no credit card required.
12. Marketing and Reputation Management Tools
GoHighLevel’s broader feature set includes tools for forms, surveys, social media management, online reputation management, payments, invoicing, and other marketing workflows.
Availability and usage charges can differ by feature. Some products are optional add-ons rather than being included in the base subscription at no extra cost.
GoHighLevel Agency Pro vs. Unlimited vs. Starter
Choosing between GoHighLevel plans depends on your business model, client count, and need for SaaS functionality.
| Feature | Starter | Unlimited | Agency Pro |
|---|---|---|---|
| Monthly price | $97 | $297 | $497 |
| Annual price | $970 | $2,970 | $4,970 |
| Sub-accounts | 3 | Unlimited | Unlimited |
| Contacts | Unlimited | Unlimited | Unlimited |
| Users | Unlimited | Unlimited | Unlimited |
| Basic API access | Included | Included | Included within the broader API offering |
| Advanced API access | Not included | Not included | Included |
| SaaS Mode | Not included | Not included | Included |
| Automated sub-account creation through SaaS Mode | Not included | Not included | Included |
| Phone and email rebilling without markup | Not included | Included for eligible services | Included for eligible services |
| Phone and email rebilling with markup | Not included | Not included | Included for eligible services |
| User/agent reporting | Check current plan details | Check current plan details | Included as a listed feature |
Plan prices and features are based on the official pricing information available at the time of writing. Confirm current plan details before purchasing.
GoHighLevel Starter Plan
Starter is designed for smaller businesses, solo marketers, and new agencies that need core platform functionality and up to three sub-accounts.
It can be appropriate when you are testing GoHighLevel or managing a limited number of client accounts.
GoHighLevel Unlimited Plan
Unlimited is suited to agencies that need unlimited sub-accounts and basic API access but do not require the complete SaaS Mode feature set.
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It is often the logical next step for agencies that have outgrown Starter but primarily earn revenue through marketing services.
GoHighLevel Agency Pro Plan
Agency Pro is worth evaluating when you want to sell software subscriptions, automate customer account creation, access advanced API capabilities, or earn a markup on eligible rebilled usage.
You do not need Agency Pro merely because you manage many clients: the Unlimited plan already supports unlimited sub-accounts.
The additional cost is most relevant when you plan to use its SaaS and advanced agency features.
Who Should Buy the GoHighLevel Agency Pro Plan?
Agency Pro is most useful for businesses that can take advantage of its advanced capabilities.
SaaS Entrepreneurs
If you want to build a software business around CRM, lead management, and marketing automation, Agency Pro provides SaaS Mode tools to configure and sell supported subscriptions.
Digital Marketing Agencies
Agencies serving multiple clients may benefit from centralized account management, advanced integrations, and the ability to develop productized service packages.
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GoHighLevel is the all-in-one CRM, automation, and funnel platform trusted by 60,000+ agencies. Start your 14-day free trial — no credit card required.
White-Label Software Providers
Businesses that want to present supported GoHighLevel services under their own branding can explore the platform’s white-label capabilities and applicable product requirements.
However, the Agency Pro subscription does not automatically include every optional white-label product. For example, a white-label mobile app is listed separately as an add-on.
Lead Generation Companies
Lead generation businesses can use forms, landing pages, CRM pipelines, and automated follow-ups to organize incoming leads and deliver services to customers.
Agency Pro may be particularly relevant when those capabilities form part of a recurring software package.
Agencies With Custom Integration Needs
Businesses that rely on advanced API access or supported custom integrations may find Agency Pro more suitable than the lower tiers.
Confirm that the plan supports your specific technical requirements before committing.
Agencies Seeking Recurring Software Revenue
If your business wants to move beyond service retainers and offer software subscriptions, SaaS Mode and automated account creation are central reasons to consider Agency Pro.
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GoHighLevel is the all-in-one CRM, automation, and funnel platform trusted by 60,000+ agencies. Start your 14-day free trial — no credit card required.
Benefits of the GoHighLevel Agency Pro Plan
Build a Recurring-Revenue Software Business
SaaS Mode lets agencies configure and sell supported software subscriptions. This can help diversify revenue beyond traditional marketing services.
Automate Customer Onboarding
Automated sub-account creation can reduce manual setup when new customers purchase supported SaaS subscriptions.
Earn a Margin on Eligible Usage
Rebilling with markup allows agencies to set a configured customer price above their underlying cost for supported services.
The resulting margin is not guaranteed profit: operating expenses, customer support, payment fees, and other costs still matter.
Manage a Growing Client Portfolio
Unlimited sub-accounts make it easier to organize a large number of client workspaces under one agency subscription.
Connect More Systems
Advanced API access can support integrations and technical workflows that may be important for a more sophisticated agency or SaaS operation.
Combine Marketing and CRM Workflows
GoHighLevel brings together several sales and marketing functions, potentially reducing the need for separate tools. Whether it replaces your current software depends on your specialist requirements and existing integrations.
The tool we use for every client.
GoHighLevel is the all-in-one CRM, automation, and funnel platform trusted by 60,000+ agencies. Start your 14-day free trial — no credit card required.
GoHighLevel Agency Pro Plan Limitations
Although Agency Pro offers advanced features, it is important to understand its limitations before purchasing.
1. Higher Subscription Cost
- At $497 per month, Agency Pro costs $200 more per month than Unlimited.
- If you do not use SaaS Mode, advanced API access, rebilling with markup, or other Pro features, the higher subscription may not be justified.
2. Usage-Based Costs Still Apply
- Phone calls, SMS, email delivery, AI usage, and certain premium workflow features may incur charges beyond the base subscription.
- Agencies should estimate these costs based on expected usage and monitor their wallet balance.
3. Optional Products May Cost Extra
- Some services, such as certain AI packages, a branded client portal app, online listings management, SEO products, HIPAA compliance, and a white-label mobile app, may have separate fees.
- Check the current add-on prices and whether the selected product is billed per agency, per sub-account, per user, or according to usage.
4. SaaS Requires Setup and Management
- SaaS Mode is not a substitute for building a viable software business.
- You still need to define your product, pricing, customer onboarding, support processes, marketing strategy, and retention plan. Automated account creation also needs testing and appropriate configuration.
5. Advanced API Access Requires Technical Planning
- Having advanced API access does not mean every third-party system can be integrated without development work.
- Review API documentation, authentication requirements, rate limits, data permissions, and integration costs before designing a solution.
6. Revenue Is Not Guaranteed
- Selling subscriptions and rebilling usage can create revenue opportunities, but results depend on customer demand, pricing, acquisition costs, service quality, and customer retention.
- A higher-tier plan alone does not guarantee profitable growth.
Additional Costs to Consider With Agency Pro
The total cost of operating GoHighLevel can include more than the subscription fee.
| Expense | What to know |
|---|---|
| Agency Pro subscription | Listed at $497/month or $4,970/year |
| Phone and SMS | Charges depend on usage, destination, and applicable service rates |
| Email delivery | Usage-based charges may apply |
| AI products | Some AI features require separate subscriptions or usage payments |
| White-label mobile app | Listed separately as an optional add-on |
| Branded client portal | May have a separate per-sub-account fee |
| SEO and online listings | Optional products may incur additional costs |
| Domain and hosting services | Pricing depends on the selected service |
| Premium support or compliance | Separate charges may apply |
Example: Estimating Your Monthly Agency Pro Cost
Suppose your agency uses Agency Pro and budgets an additional $150 per month for communication and other usage charges.
| Expense | Monthly estimate |
|---|---|
| Agency Pro subscription | $497 |
| Estimated usage charges | $150 |
| Estimated total | $647 |
This is an illustrative estimate, not an official quote. Optional add-ons, taxes, and other expenses are not included.
To estimate your actual costs, review usage rates, expected client activity, and add-on requirements before launching your service.
How to Start Using the GoHighLevel Agency Pro Plan
Follow these steps to evaluate and configure your subscription.
- Visit the official pricing page. Review the current Agency Pro price and included features.
- Check the free trial terms. The official website advertises a 14-day trial. Confirm eligibility and trial conditions.
- Choose your billing option. Compare monthly and annual billing based on your budget and expected usage.
- Configure your agency workspace. Set up your business details, permissions, and agency settings.
- Plan your SaaS offer. Define the target customer, package features, subscription price, and support model.
- Configure SaaS Mode. Set up supported SaaS products, pricing, and account provisioning.
- Set up rebilling carefully. Configure supported services and markup, and clearly communicate billing terms to customers.
- Build and test workflows. Test subscription purchases, account creation, notifications, integrations, and billing behavior before launch.
- Monitor usage and costs. Review wallet activity and usage-based charges regularly.
- Improve customer onboarding. Provide clear setup instructions, support, and a consistent customer experience.
Is the GoHighLevel Agency Pro Plan Worth It?
The GoHighLevel Agency Pro Plan can be worth the investment if your business intends to use its advanced SaaS and agency capabilities.
The tool we use for every client.
GoHighLevel is the all-in-one CRM, automation, and funnel platform trusted by 60,000+ agencies. Start your 14-day free trial — no credit card required.
At the listed price of $497 per month, it is especially relevant to agencies that want to sell software subscriptions, automate client account creation, use advanced API access, or rebill eligible usage with a markup.
For a traditional marketing agency that only needs unlimited client accounts, the $297-per-month Unlimited plan may be sufficient. Agency Pro becomes more compelling when its additional features support a clear business objective and help justify the price difference.
Before upgrading, calculate the subscription cost, expected usage charges, optional add-ons, customer acquisition expenses, and ongoing support requirements.
The best reason to choose Agency Pro is not simply that it is the highest standard agency tier; it is that your business model needs the features it provides.
Frequently Asked Questions
How much does the GoHighLevel Agency Pro Plan cost?
The official pricing page lists Agency Pro at $497 per month or $4,970 per year. Confirm the current price and applicable billing terms before subscribing.
What is included in GoHighLevel Agency Pro?
Agency Pro includes the Unlimited plan’s features plus SaaS Mode, automated sub-account creation, phone and email rebilling with markup for eligible services, user/agent reporting, and advanced API access.
Does Agency Pro include unlimited sub-accounts?
Yes. Agency Pro includes unlimited sub-accounts, allowing agencies to organize multiple client businesses under one agency subscription.
The tool we use for every client.
GoHighLevel is the all-in-one CRM, automation, and funnel platform trusted by 60,000+ agencies. Start your 14-day free trial — no credit card required.
What is SaaS Mode in GoHighLevel?
SaaS Mode allows agencies to configure and sell supported software subscriptions under their own brand. It supports subscription-based offerings and automated account provisioning through configured workflows.
Can I make money with GoHighLevel Agency Pro?
Agency Pro provides tools that can support recurring software subscriptions and margins on eligible rebilled usage. Actual earnings depend on pricing, sales, costs, customer retention, and service delivery.
Can I resell GoHighLevel under my own brand?
GoHighLevel supports white-label capabilities for eligible products and configurations. Review the exact branding options and optional product fees before deciding how to package your offering.
Does Agency Pro include a white-label mobile app?
A white-label mobile app is listed separately as an optional add-on. Do not assume it is included in the standard Agency Pro subscription.
What is the difference between Agency Pro and Unlimited?
Unlimited includes unlimited sub-accounts and basic API access. Agency Pro adds SaaS Mode, automated sub-account creation, advanced API access, user/agent reporting, and rebilling with markup for eligible services.
Does Agency Pro include free SMS and email?
No. Usage-based charges may apply to phone, SMS, email, and other services. The subscription price does not cover every possible usage expense.
Is Agency Pro suitable for SEO agencies?
Yes, particularly if an SEO agency also provides CRM, lead generation, marketing automation, or branded software subscriptions. Agencies that only need client management and unlimited sub-accounts may prefer Unlimited.
The tool we use for every client.
GoHighLevel is the all-in-one CRM, automation, and funnel platform trusted by 60,000+ agencies. Start your 14-day free trial — no credit card required.
Is there a free trial for Agency Pro?
The official GoHighLevel pricing page advertises a 14-day free trial. Check the current eligibility and terms before signing up.
Should I choose Agency Pro or Unlimited?
Choose Unlimited if you mainly need unlimited sub-accounts and core agency tools. Consider Agency Pro if you plan to use SaaS Mode, automated provisioning, advanced API capabilities, or rebilling with markup.
Final Thoughts
GoHighLevel Agency Pro is designed for agencies that want to build a scalable business around marketing automation and software subscriptions. Its SaaS Mode, automated account creation, advanced API access, and rebilling features can support a more product-focused agency model.
However, the higher subscription price and additional usage costs make it important to plan your business model before upgrading.
Compare the features against your actual needs, estimate your monthly expenses, and choose the subscription that best supports your long-term goals.
Entrepreneur | Digital Growth Strategist | Performance Marketing Expert | GHL Consultant
Ankit Sharma is a results-driven entrepreneur, GoHighLevel (GHL) expert, and digital growth strategist with over 12 years of experience helping businesses scale through performance marketing, automation, and customer acquisition systems.
The tool we use for every client.
GoHighLevel is the all-in-one CRM, automation, and funnel platform trusted by 60,000+ agencies. Start your 14-day free trial — no credit card required.
Throughout his career, Ankit has successfully managed and optimized more than $6 million in advertising spend across Google Ads and Meta Ads, delivering measurable growth and strong ROI for businesses across education, healthcare, e-commerce, technology, and service-based industries.